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Hip hop music is part of hip hop culture predominately among African Americans and Latinos (the other two elements are graffiti art and break dancing). The reasons for the rise in hip hop music are found in the changing urban culture in the United States in the 1970's. Beginning in the 1980's, hip hop culture began its spread across the world. By taking the time to explain a fertile culture expression, students of hip hop music place at our disposal some of the most intriguing investigations of a powerful art form.

More than a musical style, hip-hop is a history of American culture, and a testimony by its artists of their life experiences. In 1985, when Run-DMC ordained themselves the "Kings of Rock," in their lyrics of their hit song of the same name, they probably never imagined that one day they would be recognized as such. As the pioneers of hip-hop music, they convinced the world to dance to poetry with a beatbox. They invited anyone who would listen to "Walk This Way" in "My Adidas," all the way to the top of VH1's list of the "50 Greatest Hip-Hop Artists." And in the words of the great Run-DMC themselves, "It's like that! And that's the way it is! Huh!"
Hip-Hop is no longer limited to rap music and break dancing; today it represents a multi-billion dollar industry that influences everything from fashion to prime- time television programming, professional sports and mass media marketing and advertising. Today Hip-Hop is becoming a way of life, a culture that is intricately woven into every aspect of young people's daily lives.

Artists like Talib Kweli, Mos Def, Public Enemy, 2Pac (to some extent right?) and many more use hip hop to describe the social inequities of the Black community and the inner city. They are putting a very human feel to issues that are calloused by misinterpretation and exoticism and sensationalization. Artists like 50 Cent and the genre of 'gangsta rap' have become extremely popular in America today, in part because of corporate manipulation and the large, multiracial audience that now exists for hip-hop music.

Hip-hop is an expression of the social, political and economic problems associated with living in urban areas. Since African-Americans are the dominate group in urban centers, their influence is the largest on urban music. Hip-hop lyrics, with their emphasis on "keepin' it real" and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture.
The Social Responsibility of Hip-Hop involves the idea that it is better to be proactive toward a problem rather than reactive to a problem. Social responsibility means eliminating corrupt, irresponsible or unethical behavior that might bring harm to the community, its people, or the environment before the behavior happens. Businesses promoting hip hop have the fiduciary responsibility to instill a sense of faith and trust that would not allow a product to harm people just to meet their own bottom line.